Processing of cookies

I. Basic Provisions

Rules for using cookies Company Brainio s.r.o., with its registered office at Korunní 2569/108, 101 00 Prague 10, Czech Republic, ID: 05939721, informs you as a user of the website ("website") about the use of cookie files.


II. What are cookies?

The term cookies refers to cookie files and other similar technologies (such as pixel tags, web beacons, or device identifiers) that can automatically collect data when visiting websites. Cookies are small content files in your web browser or mobile application that are used to store and receive identifiers and other information about computers, phones, and other devices from which you access websites, helping us to provide, protect, and improve the services offered.


III. Purpose of cookies

Using cookies enables us to offer you the services and products that best suit your needs and interests. Cookies allow us to record information about your visit to our websites and mobile applications, making your next visit easier and faster. Cookie files serve the following purposes:

→ Remembering logged-in users;

→ Completing adding to cart and ordering;

→ Comfort functions of the website;

→ Anonymized evaluation of user movement on the website;

→ Customer chat;

→ Obtaining voluntary feedback from users; and

→ Personalization of advertising or preferentially offered goods.


IV. Types of cookies

Cookies can be divided based on several criteria. According to who creates and processes cookies, cookies can be divided into two categories:

→ First-party cookies are created directly by the website or scripts on the same domain. They are most commonly used to ensure the basic functionality of the website.

→ Third-party cookies are created by other websites. These websites own some content on the visited website, such as advertisements, images, or videos.

Cookies can also be divided according to their persistence:

→ Session cookies are temporary. They are stored on your device only until you end your session with the web browser, and they are deleted after it is closed. These cookies are necessary for the proper functioning of websites or associated applications.

→ Persistent cookies can be used for your easier and more convenient navigation on our websites (for example, simpler and faster navigation). These cookies remain in your browser for a longer period or until you manually remove them. The length of this period depends on the selected settings of the web browser. Persistent cookies allow the transfer of information to a web server during each visit to the website.

According to the purpose of use, cookies can be divided into:

→ Essential cookies, which are necessary for the operation of the website. They include, for example, cookies that allow you to log in to secure sections of our website. These cookies do not collect information about users that could be used for marketing purposes or to remember which pages users have visited on the Internet.

→ Performance cookies are used to improve the functioning of websites. These cookies collect information about how visitors use these websites, such as which pages visitors visit most frequently and whether they receive error messages from the websites. They also allow us to record and count the number of visitors to the websites, enabling us to track how visitors use these websites. These cookies do not collect information that could identify the user personally. The information collected using these cookies is aggregated and anonymous.

→ Functional cookies make it easier to control and improve the functions of websites. They are used to activate specific functions of websites (e.g., video playback) and to adjust them according to your preferences (e.g., language) to enhance your experience with the websites. Functional cookies also serve to remember your preferences for your next visit to the websites. However, they do not collect information that could identify you.

→ Targeted and advertising (profiling) cookies are used to track preferences that you reveal through the use of websites and to send advertising messages in line with these preferences.


V. Used cookies

→ Cookies essential for ensuring basic functionality and security of the Flow website (mandatory) - These cookies are necessary to ensure the basic functionality and security of the Flow website, so they are stored automatically, and their use cannot be disabled. Thanks to them, we can mediate, for example:

→ Login and account creation → Data storage in the passage of the reservation or purchase process → Website security

As part of the basic technical settings, these websites also use the so-called Google Analytics to ensure the functionality of the web analytics tool. For the protection of your privacy, Flow uses the IP address anonymization feature in connection with Google Analytics.

→ Analytics cookies - These cookies help us understand how you use our websites, thereby improving the performance of the websites and customizing them to your needs.

→ Cookies for advertising and marketing purposes - These cookies allow us to track visitors to our websites and better tailor advertising to your interests.


VI. Consent and refusal of cookies

Consent can also be expressed through the settings of the web browser. You can refuse cookie files in the settings of your web browser or set them to use only some of them. However, if you use the browser settings to disable all cookies (including essential cookies), you may not be able to access the website or some parts of it (e.g., user account). You can find privacy settings on your computer, where you can refuse or disable the use of cookies, in the menu of the respective web browser. You can also change your browser settings to notify you every time you are offered a cookie file.

Cookie settings: in the most commonly used browsers can be found on the following websites: → in Chrome, Firefox, Internet Explorer, Opera, Safari, Microsoft Edge browsers

There are also many third-party applications that allow you to block or manage cookies. You can also delete cookies that were previously stored on your device by clearing your browsing history. Make sure that if you do so, the option to delete cookies is selected.


VII. Links

For further useful information about cookie files, please visit the following websites: → These cookie policies become effective as of September 1, 2023.